Bino Rideaux - Incredible ft. Drakeo the Ruler

What this video is

Released April 16, 2021, 'Incredible' arrived during a fertile moment for LA-based melodic street rap, with Bino Rideaux riding momentum from his Def Jam debut project Outside (2020) and Drakeo the Ruler at peak visibility following The Truth Hurts. The collaboration unites two distinct West Coast voices — Bino's raspy melodic delivery rooted in the Nipsey Hussle creative lineage, and Drakeo's iconoclastic Stinc…

Why it matters

Documents the early 2020s West Coast melodic rap wave, capturing the sonic and visual grammar of LA street rap at the intersection of independent hustle and major-label distribution. The Bino–Drakeo pairing is a notable artifact of pre-streaming-era Los Angeles rap cross-pollination, and the…

The director

LewisYouNasty (Ronnie Lewis) is a director, cinematographer, and editor based in the Los Angeles area, originally from Ontario, California. Founder of Ronnie Lewis Productions (RLP), he brings over 10 years of experience in the film industry, handling all…