Bino Rideaux - BET

What this video is

Released May 2020 during the COVID-19 lockdown period, 'BET' arrived as a lead-up single to Bino Rideaux's Def Jam debut mixtape OUTSIDE — his first major-label project after co-founding Out The Blue Records in 2015. The video sits squarely within the South Central LA melodic rap wave catalyzed partly by Bino's association with the late Nipsey Hussle, whose legacy loomed large over the 2020 West Coast scene. The…

Why it matters

A key artifact of the 2019–2021 West Coast melodic hip-hop renaissance, 'BET' documents the aesthetic and commercial moment when South Central LA artists transitioned from independent tape culture to major-label visibility without abandoning street-authentic visual language. The fast-cut,…