Godsmack - 1000hp

What this video is

Released in August 2014 as the lead single and title track of Godsmack's seventh studio album, '1000hp' arrived during a period when legacy hard rock acts were leveraging nostalgia and commercial mainstream rock radio to maintain cultural relevance against the rise of streaming fragmentation. The video's deliberate retrospective structure — intercutting black-and-white present-day performance with archival color…

Why it matters

Represents a high-water commercial moment for 2010s mainstream hard rock, demonstrating how post-grunge arena acts utilized retrospective visual storytelling and contrast-based cinematography to authenticate legacy while appealing to new audiences. The video's hybrid documentary-performance…

The director

Troy Smith is a Seattle-born director and cinematographer who trained at NYU Film School. He built his reputation shooting iconic grunge-era music videos before relocating to Los Angeles, where he lensed over 400 music videos across rock, hip-hop, and R&B.…