Godsmack - Voodoo

What this video is

Released in late 1999 as the third promotional single from Godsmack's self-titled major-label debut, 'Voodoo' arrived at the precise intersection of post-grunge's commercial peak and nu-metal's ascendance. The video is culturally notable for its sincere engagement with Wiccan and neo-pagan practice: vocalist Sully Erna's personal interest in Wicca informed both the song's lyrics and the decision to feature…

Why it matters

One of the most commercially successful and aesthetically distinctive videos of the post-grunge cycle, 'Voodoo' is significant for integrating authentic neo-pagan ceremonialism into the MTV rock-video format — a rare instance of religious subculture legitimized within mainstream heavy music visual…

The director

Seattle-born director and photographer; earned a BFA from Washington State University ('88) and attended the Art Center College of Design in Pasadena. Karr shot his first music video in 1994, broke through with Marilyn Manson's 'Sweet Dreams,' and became a…