3 Doors Down - Kryptonite

What this video is

Released in January 2000 as 3 Doors Down's debut single from their Universal Records album 'The Better Life,' 'Kryptonite' emerged from the post-grunge Southern rock underground of Escatawpa, Mississippi, into the peak of the MTV TRL era. The song topped both the Mainstream Rock Tracks and Modern Rock Tracks charts simultaneously — the dominant achievement on both rankings for the year 2000 — and reached number…

Why it matters

A canonical artifact of the post-grunge mainstream breakthrough moment of 2000, 'Kryptonite' is among the defining singles of the genre's commercial apex. The video's theatrical, character-driven narrative approach distinguished it from the era's standard performance-only rock clips, demonstrating…

The director

Native of Seattle, WA; received a BFA from Washington State University; attended Art Center College of Design in Pasadena. Moved to LA in 1989. Rose to prominence directing Marilyn Manson's 'Sweet Dreams,' propelling him into the visual rock world forefront.…