I DONT KNOW HOW BUT THEY FOUND ME - Social Climb

What this video is

Released August 8, 2019, the Social Climb video arrived as iDKHOW — the duo of Dallon Weekes and Ryan Seaman — was consolidating its identity as one of alt-rock's most aesthetically distinctive acts. The video's satirical corporate-training-film conceit (attributed in-universe to the fictional 'Telex Foundation') extends iDKHOW's broader transmedia worldbuilding, in which all visual output is presented as recovered…

Why it matters

Social Climb sits at the intersection of new wave revivalism and post-emo alternative rock, operating within the lineage of theatrically-minded art-rock videos (Devo, Talking Heads, The Killers). Its mockumentary production design is a rare formal experiment within mainstream alternative music…

The director

Christian Richards Jacobs (born January 11, 1972) is an American musician, television producer, actor, writer, and director. He is co-creator of the Nick Jr. children's series Yo Gabba Gabba!, and is the lead singer of Orange County ska/new wave band The…