Hot Hot Heat - Middle Of Nowhere (Video) (Standard Version)

What this video is

Released in mid-2005 at the height of the post-punk revival, 'Middle of Nowhere' represents the moment when Canadian indie rock (Hot Hot Heat formed in Victoria, BC) achieved mainstream chart penetration on both sides of the Atlantic, reaching No. 23 on US Modern Rock Tracks and No. 47 in the UK. The video, shot in Montreal, reflects the cultural geography of Canadian indie rock's prominence during this era. Marc…

Why it matters

A commercially successful crossover moment for Canadian post-punk revival, demonstrating that the genre's kinetic energy could coexist with high-concept narrative music video production. The video contributed to Hot Hot Heat's profile on MTV and MuchMusic during indie rock's peak mainstream window…

The director

American film and music video director born August 31, 1974, in Bloomington, Indiana. Began career directing music videos in the late 1990s and directed over 100 videos between 1999 and 2009 for artists including Good Charlotte, Evanescence, AFI, Green Day,…