Ora The Molecule - When Earth Took A Breath

What this video is

Released September 2019 against the backdrop of the global climate strike movement and rising ecological consciousness in popular culture, 'When Earth Took A Breath' uses infrared photography as a literal visual metaphor for ecological estrangement — a world made alien by human disruption. The crimson vegetation produced by the IR Chrome filter inverts the familiar green of the natural world into a state of alarm.…

Why it matters

Represents a rare intersection of avant-garde infrared cinematography and alternative electro-pop music video production. At time of release, director Lambert Grand claimed the IR Chrome full-spectrum filter had not previously been used in music video or film, making this a documented first-use…

The director

Lambert Grand is a filmmaker and cinematographer documented in multiple music press and specialist photography outlets for innovative use of full-spectrum infrared camera technology in music video production. He is credited as director and cinematographer of…