Rye Rye - Boom Boom

What this video is

Released March 22, 2012 as a single from Rye Rye's debut album Go! Pop! Bang! on Interscope/N.E.E.T. Records, 'Boom Boom' sits at a precise cultural intersection: Baltimore club music being translated for mainstream consumption under the mentorship of M.I.A., early-2010s electro-pop maximalism, and a nostalgia wave for 1990s arcade and console gaming culture. The chorus samples the Vengaboys' 1999 Eurodance hit,…

Why it matters

A key artifact of Baltimore club music's attempted mainstream breakthrough circa 2012, 'Boom Boom' documents the genre's collision with bubblegum electro-pop and Eurodance sampling. The video's video game aesthetic prefigures the broader gamification of pop music visuals that would accelerate…

The director

Geremy Jasper and Georgie Greville are a directing duo operating under the name 'Geremy & Georgie' through Legs Media. Greville's confirmed directorial credits include Selena Gomez's 'Love You Like A Love Song' (2011) and Autre Ne Veut's 'Play By Play'…