Justin Bieber & BloodPop® - Friends

What this video is

'Friends' was released August 17, 2017 as a standalone single through GENPOP Corp./RBMG/Schoolboy/Def Jam/Republic Records — Bieber's first major output as lead artist in nearly 18 months following cancellation of the Purpose World Tour. The track marked BloodPop® (Michael Tucker)'s official debut as a lead-billed solo artist, reuniting the songwriting team behind 'Sorry' (Bieber, BloodPop, Julia Michaels, Justin…

Why it matters

Represents a documented stylistic pivot for Bieber away from tropical house toward a leaner electro-pop register, noted by critics at Rolling Stone and USA Today. As BloodPop®'s co-billed debut single, the release also signals the industry's growing recognition of producers as equal creative…

The director

California-native filmmaker Dan Streit studied at Chapman University, graduating in 2015. He subsequently freelanced at TMWRK management, directing videos for Diplo, Major Lazer, Jack Ü, and Dillon Francis, while simultaneously creating animated ads for…