Justin Bieber - Peaches (Montage)

What this video is

Released March 19, 2021 alongside Justin Bieber's sixth studio album Justice, 'Peaches' arrived during a critical moment of cultural and musical resurgence as the global pandemic began to ease. The song's breezy, sun-soaked neo-soul aesthetic offered escapism, and its #1 debut on the Billboard Hot 100 — Bieber's seventh chart-topper — reflected the enormous streaming power of the era. Thematically, the song…

Why it matters

A landmark document of 2021 mainstream pop-R&B crossover production. The video codifies the neo-soul-inflected pop aesthetic that dominated the early streaming decade: warm tones, relaxed editorial pacing relative to EDM-era pop, multi-artist featured formats, and street-luxury fashion hybrids.…

The director

Colin Tilley (born June 27, 1988, Berkeley, California) is a Grammy-nominated, self-taught American music video director and CEO of Boy in the Castle Productions. He launched his career at age 19 and has since directed over 300 music videos for artists…