MihTy, Jeremih, Ty Dolla $ign - Goin Thru Some Thangz

What this video is

Released October 31, 2018 — Halloween — as the second visual from the MihTy collaborative album (Def Jam Recordings / Atlantic Records), which itself dropped five days earlier on October 26, 2018. The video's horror-motel aesthetic was a deliberate seasonal alignment. The MihTy project represented the crystallization of a years-long creative partnership between Jeremih and Ty Dolla $ign, two of late-2010s…

Why it matters

Represents the 2018 mainstream R&B visual aesthetic: trap-inflected production paired with gothic or horror-adjacent video direction, timed around cultural moments (Halloween). The MihTy project as a whole was critically noted as a landmark in joint-album R&B culture on streaming platforms, and…