Adekunle Gold - 5 Star

What this video is

Released in mid-2022 during Afrobeats' most commercially powerful international moment, '5 Star' arrived on the heels of Adekunle Gold's fourth album 'Catch Me If You Can,' which had already exceeded 300 million streams. The video's explicit luxury iconography — anchored by Dolce & Gabbana styling — reflects the genre's deliberate alignment with global high fashion as a vehicle for cultural prestige. The single…

Why it matters

A landmark example of 2022-era Afrobeats visual production, '5 Star' demonstrates how Nigerian artists leveraged luxury fashion partnerships and high-octane video direction to assert global cultural authority. TG Omori's direction reinforces the genre's shift from grassroots Alaba-market…

The director

Born ThankGod Omori Jesam (June 8, 1995) in Lagos, Nigeria. Graduated from PEFTI Film Institute. Won Video Director of the Year at the 2019 City People Entertainment Awards and the AFRIMMA Award in 2020. Known as 'Boy Director,' he has directed over 400…