Adekunle Gold - Call on Me

What this video is

Released in the summer of 2017, 'Call on Me' arrived at a pivotal juncture in the globalisation of Afrobeats. Adekunle Gold, a YBNL-affiliated alternative soul artist known for Yoruba-inflected pop, chose Los Angeles as the visual backdrop — a deliberate signal of the genre's ambitions beyond West Africa. The video's California setting reflects the growing practice of Nigerian artists shooting internationally to…

Why it matters

A landmark entry in the Nigerian alternative Afropop canon, 'Call on Me' demonstrates the genre's mid-2010s pivot toward cinematic, internationally produced visuals. As the lead single for 'About 30', it represents Adekunle Gold's formal declaration of crossover intent. The video's LA production…

The director

Moyo Oyelola is a Nigerian-American photographer, multimedia artist, creative director, and filmmaker. Born in Abeokuta, Nigeria, he relocated to Austin, Texas at age seven. He studied Advertising at the University of Texas at Austin. He operates under the…