Adekunle Gold - Do You Mind？

What this video is

Released May 25, 2023, 'Do You Mind?' is part of Adekunle Gold's 'Tio Tequila' EP — a three-track bundle produced entirely by Kel-P and released via Def Jam Recordings as a teaser for his landmark 'Tequila Ever After' album. The project represents a pivotal moment in Adekunle Gold's career arc: his first major-label global push, arriving at the height of Afrobeats' international crossover. The video's sepia-toned,…

Why it matters

Represents the mature phase of Nigerian Urban Highlife — a genre Gold himself has labelled to describe his fusion of Afropop, electronica, folk, R&B, and amapiano. The track and video document the genre's evolution toward globally polished, streaming-era visual production while retaining…

The director

MOM is a Nigerian music video director with a documented working relationship with Adekunle Gold, having directed at least two of his official music videos: 'It Is What It Is' (2021) and 'Do You Mind?' (2023). The director's full legal name has not been…