Adekunle Gold - Ready

What this video is

Released on 4 April 2016 as the fourth pre-album single from Adekunle Gold's debut LP Gold (YBNL Nation), 'Ready' arrived at the height of a domestic boom in Lagos-centred highlife-pop. Building on the viral success of 'Sade' (2014/2015) and 'Orente' (2015), the video reflects a self-conscious moment in Nigerian popular culture where an emerging generation of social-media-fluent artists — keenly aware of platforms…

Why it matters

The video is a canonical artefact of the mid-2010s Afropop highlife revival, documenting the aesthetic and commercial logic of YBNL Nation's crossover moment. Adekunle Gold's blending of Yoruba-language expression with contemporary pop production — as reflected in both the Pheelz-crafted…

The director

Adasa Rawlinson Cookeygam (born 21 October 1981, Port Harcourt, Rivers State, Nigeria) is a Nigerian music video director, cinematographer, commercial director, colourist, and filmmaker. He is founder and CEO of Squareball Media Productions Limited (est.…