Stonebwoy - Tuff Seed (Acoustic Session)

What this video is

Released June 21, 2019, this acoustic session served as an advance teaser for Stonebwoy's 'Tuff Seed' single (produced by StreetBeatz, released July 12, 2019 via Universal Music/Bytetunes Music). The format reflects a growing content strategy in African popular music circa 2018–2020: stripped acoustic previews released ahead of full production singles to build anticipation and demonstrate an artist's raw vocal…

Why it matters

Documents the Afrodancehall acoustic session format as a distinct sub-genre of Ghanaian music video content in the late 2010s — a fusion of Caribbean dancehall vocal tradition with West African melodic sensibility, rendered in an unplugged documentary style. Represents Stonebwoy's position as a…

The director

Adasa Cookey (born Adasa Rawlinson Cookeygam, October 21, 1981, Port Harcourt, Nigeria) is a Nigerian music video director, cinematographer, commercial director, colourist, and filmmaker. He is CEO of Squareball Media Productions Limited, which he founded in…