Adekunle Gold - No Forget ft. Simi

What this video is

Released February 3, 2017, 'No Forget' arrived during a watershed moment for Afrobeats' international visibility. Adekunle Gold's debut album 'Gold' positioned him as a leading voice in introspective, guitar-inflected Afropop distinct from the harder-edged sounds dominating Lagos at the time. The video's narrative — a young man seeking parental approval to marry his partner against class-based objections —…

Why it matters

A key artifact of the 2016–2019 Afropop romantic narrative sub-genre, 'No Forget' demonstrates the maturation of Nigerian music video production toward character-driven storytelling. The collaboration between Adekunle Gold and Simi — both solo artists with strong individual followings —…

The director

Clarence Abiodun Peters (born 20 December 1983) is a Nigerian music video director, filmmaker, and cinematographer. Founder and CEO of Capital Dream Pictures, he studied cinematography at City Varsity in Cape Town, South Africa. Ranked 2nd on Channel O's Top…