Adekunle Gold, Simi - Look What You Made Me Do

What this video is

Released on 17 January 2024 to mark Adekunle Gold and Simi's fifth wedding anniversary, this video is a landmark document of the personal-as-public intimacy that defines the couple's artistic brand. Drawn from 'Tequila Ever After' — Adekunle Gold's fifth studio album released July 2023 on Def Jam Recordings — the video arrived at the peak of Nigerian Afrobeats' international commercial moment, with the album…

Why it matters

Represents the emotional ballad strand of contemporary Afropop, distinct from the uptempo 'Party No Dey Stop' era, demonstrating the genre's range from celebratory anthems to intimate romantic expression. The video's warm, rapid-cut intimacy aesthetic reflects a wider shift in Afrobeats visual…

The director

Born 13 November 1993 in Lagos State, Nigeria, Director K (real name Aremu Olaiwola Qudus) is a Nigerian music video director and co-founder of PriorGold Pictures. He studied Creative Arts at Yaba College of Technology, began his career in 2015 shooting with…