Adekunle Gold, Zinoleesky - Party No Dey Stop

What this video is

Released 15 March 2023 as the lead single from Adekunle Gold's fifth studio album 'Tequila Ever After', 'Party No Dey Stop' arrived at a pivotal moment: Adekunle Gold had just signed with Def Jam Recordings, marking a high-profile institutional validation of Nigerian Afropop in the global major-label system. The track, produced by Kel-P, pairs Gold with Zinoleesky — a Marlian Music signee representing Lagos street…

Why it matters

A landmark Afropop crossover single demonstrating how 2023-era Nigerian artists could simultaneously command domestic chart dominance (No. 1 Nigeria Top 100) and major international label infrastructure (Def Jam). The Kel-P production fuses soulful melody with propulsive Afrobeats rhythm, while…

The director

Born 13 November 1993 in Lagos State, Nigeria; studied Creative Arts at Yaba College of Technology. Began career in 2015 shooting with an iPhone. Co-founded PriorGold Pictures in 2019. Won the 2020 Headies Award for Best Music Video. Has directed videos for…