Jon Ogah - Uncle Suru ft. Adekunle Gold, SIMI

What this video is

Released in June 2017 at the height of Big Brother Naija Season 2's cultural dominance in Nigeria, 'Uncle Suru' captures the aspirational spirit of Lagos youth culture through the lens of the Surulere neighborhood — historically a cultural and musical hub. The song's narrative of dreaming of stardom and the struggle of 'musician life' resonated deeply with a generation of Nigerian youth navigating ambition in a…

Why it matters

A key artifact of the 2017 Nigerian Afropop wave, 'Uncle Suru' documents the genre's embrace of introspective, aspirational storytelling alongside its danceable roots. The Surulere reference positions the song within a tradition of Lagos neighborhood pride in Nigerian popular music, while the Simi…

The director

Emeka Ossai, known professionally as Mex, is a Nigerian music video director and graphic animator based in Lagos. Educated at Ladoke Akintola University with a degree in Computer Science, he founded MEX Films — a video production company and animation studio…