Adekunle Gold - Money (Offcial Video)

What this video is

Released in late 2017 amid the global surge of Afrobeats and Nigerian Urban Highlife, 'Money' captures a pivotal cultural moment when Nigerian artists like Adekunle Gold were transitioning from domestic fame to international recognition. The song's frank meditation on financial struggle and aspiration resonated deeply with a Lagos millennial audience navigating economic precarity while consuming an increasingly…

Why it matters

A key pre-album single from Adekunle Gold's second LP 'About 30' (released May 2018), 'Money' consolidates his signature Urban Highlife sound—melodic, lyrically introspective, Pheelz-produced—that distinguished him from harder Afrobeats contemporaries. The video and song together document the…

The director

Ani James is a Nigerian cinematographer, director, and visual storyteller, and the founder and CEO of AJE Filmworks Limited, a Lagos-based multimedia production company established in 2006. The company name AJE is coined from his initials. He is rated among…