Adekunle Gold - Kelegbe Megbe (Know Your Level) - Official Video

What this video is

Released June 21, 2019, 'Kelegbe Megbe (Know Your Level)' emerged during a pivotal moment of global Afrobeats expansion, when Nigerian artists were simultaneously achieving mainstream Western crossover while deliberately revisiting classical Nigerian musical forms. Produced by Sess, the track is explicitly influenced by Fela Kuti's Afrobeat and traditional Nigerian highlife, marking a conscious departure from…

Why it matters

Represents a critically important moment in the Nigerian Afropop genre's self-historicisation — a contemporary artist consciously bridging the highlife and Afrobeat legacy of Fela Kuti with modern production and visual aesthetics. The video's textile-forward set design and fashion-editorial…

The director

Born 20 December 1983, Lagos, Nigeria. Nigerian music video director, filmmaker, and cinematographer. Studied cinematography at City Varsity, Cape Town. Founder and CEO of CAPital Dream Pictures and CAPital Hill Music. Ranked 2nd on Channel O's Top 10 Most…