Adekunle Gold - Fame

What this video is

Released June 2018 as a visual companion to Adekunle Gold's sophomore album 'About 30', 'Fame' represents a critical moment in Afrobeats' global trajectory — when Nigerian artists began producing internationally sophisticated visuals shot in the UK and Europe to accompany emotionally complex, introspective material. The song and video directly interrogate the psychological cost of celebrity, countering the…

Why it matters

As a track on 'About 30' — an album shortlisted for the Grammy Best World Album category — 'Fame' and its video exemplify the artistic maturation of the urban highlife/Afropop genre beyond dance-oriented pop toward singer-songwriter introspection, helping lay the cultural groundwork for the…

The director

Scott Jaeger is a UK-based music video director who shot the 'Fame' video in the United Kingdom. Multiple Nigerian and pan-African music outlets including OkayAfrica, BellaNaija, The NATIVE, Soundcity, and MPmania consistently credit him as director of this…