Adekunle Gold - Something Different

What this video is

Released June 8, 2020, 'Something Different' arrived during the global COVID-19 lockdown period, when Nigerian streaming figures surged and DSP playlist placement became critical for artist visibility. The track became the most-streamed song in Nigeria upon release and reached #1 on Apple Music's 'Africa Now' playlist, demonstrating the maturation of Afropop's digital infrastructure. The video's use of a Yoruba…

Why it matters

Represents the 2020 peak of Nigerian Urban Highlife's crossover into mainstream Afropop, with Adekunle Gold deploying hi-life rhythms, jazz-inflected horn arrangements (trumpets, saxophones), and bop elements within a commercially polished framework. The track exemplifies the genre-blending…

The director

Moyo Oyelola is a Nigerian-born, Austin-raised multidisciplinary creative director, photographer, multimedia artist, and activist. Born in Abeokuta, Nigeria, he relocated to Austin, Texas at age seven. He holds a B.S. in Advertising from the University of…