Adekunle Gold - Yo Yo ft Flavour

What this video is

Released December 2018 as a visual companion to a track from Adekunle Gold's critically acclaimed sophomore album 'About 30' (May 2018), 'Yo Yo' represents a landmark pan-Nigerian cultural collaboration between Gold — a Yoruba Afropop artist signed to Afro Urban Records — and Flavour (Chinedu Okoli), the preeminent Igbo Highlife star from Enugu. The collaboration deliberately bridges Nigeria's two dominant popular…

Why it matters

A key document of late-2010s Afrobeats-Highlife fusion, 'Yo Yo' exemplifies the genre-crossover strategy that defined Nigerian pop's commercial and artistic expansion during this period. Flavour's participation anchors the track in authentic Highlife tradition while Gold's Afropop sensibility…

The director

Anietie James Ekiko, known professionally as Aje, is a Lagos-based Nigerian cinematographer, director and visual storyteller. He founded AJE Filmworks in October 2006 — the company name coined from his initials. Aje Filmworks has produced hundreds of…