Adekunle Gold - Mercy

What this video is

Released February 28, 2022, 'Mercy' arrived as part of Adekunle Gold's fourth studio album 'Catch Me If You Can' (Platoon/Afro Urban Records), a project positioning him firmly in the global Afropop arena following the international success of 'Sinner' and 'High' (feat. Davido). The track samples Baba Fryo's 1990s ghetto-pop classic 'Dem Go Dey Pose,' creating an intergenerational bridge between old-school Lagos…

Why it matters

Represents the 2022 peak of Afropop's self-conscious global crossover era: a high-production music video that fuses Afrobeats rhythm, dancehall melody, electronic production, and 90s Nigerian ghetto-pop sampling into a single cohesive visual-sonic statement. The video's aesthetic — rapid cuts,…

The director

Born 13 November 1993 in Lagos State, Nigeria. Studied Creative Arts at Yaba College of Technology, Lagos. Began career in 2015 shooting a music video on an iPhone. Rose to prominence in 2018 directing Teni's 'Case' and Skiibii's 'Sensima'. Co-founded…