BigXthaPlug - All The Way feat. Bailey Zimmerman

What this video is

Released April 4, 2025, 'All The Way' arrived at the crest of a documented country-rap crossover wave catalyzed by Post Malone's 'F-1 Trillion' and Beyoncé's 'Cowboy Carter' cycle. The track represented BigXthaPlug's deliberate first foray into country music, debuting at No. 1 on Billboard's Hot Country Songs with 24.1 million streams in its first week — a landmark for a Texas rapper making a genre pivot. Bailey…

Why it matters

A commercially validated proof-of-concept for Southern hip-hop's absorption into mainstream country, 'All The Way' charts a template where trap production cadences (deep bass, rhythmic compression) are layered beneath steel guitar and acoustic chord structures. Its No. 1 Hot Country Songs debut…

The director

Houston, Texas-based director and filmmaker. Entered the industry in 2016 as a photographer before transitioning to video production. Founded Zipps Studios, his own production company. Has directed music videos for GloRilla, Polo G, Offset, G Herbo, Sexy…