Grace Sorensen - Attraction

What this video is

Released April 2021, 'Attraction' represents a snapshot of the thriving Austin, Texas independent R&B ecosystem during the early post-pandemic period. Sorensen, an 18-year-old Latina and Danish-American artist with deep roots in competitive dance, used the video as her debut visual statement. Thematically anchored in law-of-attraction self-empowerment philosophy, the production merges R&B vocal performance with…

Why it matters

As Sorensen's debut music video, 'Attraction' marks a defining early document of Austin's emerging independent R&B scene circa 2021. The video synthesizes contemporary R&B production sensibility — synth-driven, neo-soul-inflected — with a choreography-forward visual grammar, situating Sorensen…

The director

Daniel Castillo is an Austin, Texas-area videographer and director who collaborated with Grace Sorensen on multiple projects. He directed her debut music video 'Attraction' (2021) and her subsequent video for 'Pretty Boy' (2022), establishing him as her…