Soundgarden - Flower

What this video is

Released in late 1988 as Soundgarden's first-ever music video, 'Flower' documents the Seattle heavy rock scene at a pivotal pre-mainstream moment. The band had signed to SST Records — the storied Los Angeles independent label that also released Black Flag, Hüsker Dü, and Dinosaur Jr. — for their debut album Ultramega OK (October 31, 1988). The $600 production budget reflects the genuine financial constraints of the…

Why it matters

This video represents the earliest documented visual artifact of the Seattle grunge movement on national television. As Soundgarden's debut music video, it established the band's visual identity as anti-glamour, performance-focused, and rooted in underground authenticity — a template that would…

The director

Mark Miremont directed, filmed, and edited Soundgarden's debut music video 'Flower' (1988) on a reported $600 budget, making it one of the most cost-constrained professional rock videos of the era. The video aired on MTV's 120 Minutes. No additional verified…