So Pitted - feed me

What this video is

Released March 2016 as part of So Pitted's Sub Pop debut album 'neo,' the 'feed me' video functions as a pointed cultural document of mid-2010s Seattle: a city undergoing dramatic tech-boom-driven gentrification. The nocturnal street footage, framed by corporate neon and skyscraper silhouettes, literalizes the band's broader critique of commodified urban space. The video's Jane Child-inspired pop-video structure…

Why it matters

Documents the mid-2010s noise-punk / art-punk resurgence on Sub Pop Records — a label whose identity is inseparable from Seattle and grunge history — at a moment when that history was being actively endangered by rapid gentrification. The video's aesthetic bridges DIY lo-fi punk video tradition…

The director

Eleanor Petry is a Seattle-area music video director active in the mid-2010s indie underground scene. Her documented directorial credits span 2014–2017 and include work for Sub Pop Records artists. Known credits: There Is A Light – Rose Windows (2014); Feed…