Kyle Craft & Showboat Honey - 2 Ugly 4 NY

What this video is

Released April 25, 2019 as the lead single video for Kyle Craft & Showboat Honey's self-titled Sub Pop album (July 12, 2019), '2 Ugly 4 NY' draws directly on Craft's autobiographical mythology: his early Portland street-busking days performing as 'Hobo Grim,' a Grim Reaper-costumed character used to conceal his identity. The video literalizes the song's lyrical self-portrait by placing Craft back in that persona on…

Why it matters

As the lead single for Craft's third Sub Pop LP, this video serves as the primary visual introduction to the Showboat Honey band-era of his career. Critics compared the track's sonic identity to T. Rex and The Raconteurs, positioning it at the intersection of glam rock revival and Pacific…

The director

Eleanor Petry is a music video director who worked with Kyle Craft & Showboat Honey on at least two videos from the 2019 Sub Pop album Showboat Honey: the lead single '2 Ugly 4 NY' and 'Deathwish Blue.' Her work on the former was noted in a Billboard…