100 gecs - hand crushed by a mallet (Remix) [feat. Fall Out Boy, Craig Owens, Nicole Dollanganger]

What this video is

Released August 20, 2020 — deep into COVID-19 lockdowns — this video represents a defining artifact of pandemic-era internet music culture, where fully digital production pipelines enabled high-concept animated videos without physical shoots. The track itself bridges generational scene divides: 100 gecs' hyperpop maximalism collides with Fall Out Boy's mid-2000s pop-punk legacy and Craig Owens' post-hardcore…

Why it matters

A canonical artifact of the hyperpop movement's peak visibility, this video documents the genre's capacity to absorb and recontextualize pop-punk, emo, and darkwave within a maximalist digital framework. Its fully animated format, co-created by a visual artist (Alva) and a director-editor embedded…

The director

Darío Alva is a Madrid-based digital artist and animator known for post-internet 3D visual art; his credits include cover artwork for Post Malone's 'Rockstar' and design work for Travis Scott, with influences spanning Digimon to Greek mythology. Weston Allen…