Cracker Nothing To Believe In - Cracker Nothing To Believe In

What this video is

Released in 1996 during the commercial peak and creative fragmentation of MTV-era alternative rock, 'Nothing to Believe In' represents Cracker's engagement with post-grunge disillusionment aesthetics on their third album 'The Golden Age.' The video deploys a cinematic realism strategy — notable character actors in a stripped, desaturated visual world — that mirrors the lyrical nihilism of the title. Bayer's…

Why it matters

Significant as a mid-90s alt-rock narrative video by one of the era's most influential directors at the height of his MTV dominance. The video's use of recognized character actors in a realist narrative framework — rather than band performance — represents an ambitious intersection of music video…

The director

Samuel David Bayer (born February 17, 1965, Syracuse, NY) graduated from New York City's School of Visual Arts in 1987 with a Fine Arts degree. He launched his directing career with Nirvana's 'Smells Like Teen Spirit' (1991) and built one of the most…