Felukah - Apocalypse

What this video is

Released December 2020 during a period of explosive global growth in Arab diaspora hip-hop. Felukah (Sara El Messiry), a Cairo-born, New York–based rapper, poet, and activist, represents a pioneering voice in bilingual Arabic-English rap and has been described as an 'Arabfuturist songstress' and forerunner of a new wave of Arab women in music. Her move to New York in 2017 to study creative writing catalyzed a…

Why it matters

A landmark document of early 2020s Arab diaspora hip-hop and Arabfuturism aesthetics. The video visually codifies the bilingual neo-soul/rap hybrid genre pioneered by artists like Felukah—blending East Coast underground rap sensibility with Egyptian cultural identity. Its micro-budget production…

The director

Italian-born, New York City–raised writer and director. Attended the Bronx High School of Science before studying film at Tulane University and the Film and Television School of the Performing Arts in Prague. Known for music video and narrative work; later…