Hold On (25)- AsDSSka - Now available on i-tunes

What this video is

Released in May 2009, 'Hold On (25)' by AsDSSka — the duo of composer Aska Matsumiya and modular synthesizer artist David Scott Stone — emerged from the tight-knit LA experimental underground centred around Fairfax's Family Bookstore Records. The video arrives at the peak of the post-Pitchfork era, when micro-label experimental acts could achieve national visibility through digital singles, YouTube, and iTunes…

Why it matters

The video is a rare documented co-directorial collaboration between Spike Jonze and Crystal Moselle, two filmmakers whose later careers defined distinct but complementary strands of American independent visual culture. As a music video, it extends Jonze's lineage of concept-minimalism…

The director

Spike Jonze (b. Oct. 22, 1969, Rockville, MD) is an American filmmaker whose music video career spans 60+ videos for R.E.M., Beastie Boys, Fatboy Slim, Daft Punk, Björk, Arcade Fire, and Kanye West; feature films include Being John Malkovich (1999, Academy…