BabyTron & G Herbo - Equilibrium

What this video is

Released January 30, 2024, 'Equilibrium' sits at the intersection of Detroit and Chicago rap — pairing BabyTron, an Ypsilanti, Michigan-born rapper from the ShittyBoyz collective, with Chicago drill veteran G Herbo. The track appears on Lyrical Lemonade's 'All Is Yellow,' Cole Bennett's debut album under Def Jam Recordings — a landmark crossover signaling the maturation of YouTube-native hip-hop media into…

Why it matters

Represents the mid-2020s convergence of Detroit rap and Chicago drill under a prestige music video umbrella. BabyTron's hyper-literate pop-culture-referencing flow meets G Herbo's street-hardened lyricism — both artists functioning as torchbearers of lyrical craft within a trap-adjacent framework.…

The director

Cole Bennett (born May 14, 1996, Plano, Illinois) is an American music video director and founder of Lyrical Lemonade, originally launched as a hip-hop blog in 2013. He dropped out of DePaul University to pursue video production full-time. Bennett rose to…