Little Mix - No

What this video is

Released 12 November 2021 via RCA Records as the second single from 'Between Us', Little Mix's first greatest hits album, 'No' was written by the trio as their first collaborative writing session after Jesy Nelson's departure from the group in 2020. Lyrically, the song drew from the group's own experiences within the music industry. Its release coincided with Little Mix's 10th anniversary celebrations and preceded…

Why it matters

The video is a significant artefact of early-2020s British mainstream pop, representing a mature, self-aware phase of girl-group visual storytelling. Its blend of performance spectacle and narrative comedy — produced at high pace (1.55s avg shot length) with warm, saturated HD aesthetics —…

The director

British filmmaker based in London. Read English at Cambridge; self-taught director whose career began with short films (King of Deptford Creek, 2009) before moving into music videos. Built a notable music video catalogue including work for Years & Years and…