Little Mix - Wasabi

What this video is

Released on 12 March 2020, the 'Wasabi' music video arrived as a long-awaited fan-driven conclusion to Little Mix's LM5 era. The track had become a viral phenomenon on TikTok in July 2019 before ever receiving an official video, building grassroots momentum that pressured an eventual release. Lyrically, the song confronts media criticism and public scrutiny of the group, reflecting the broader feminist pop…

Why it matters

As a dance-pop/rock-influenced track by a legacy British girl group, 'Wasabi' represents a mature pivot away from the polished X Factor-era sound toward genre-blending feminist pop. The music video's documentary-over-performance format contributed to a broader 2019–2020 trend of popstars releasing…

The director

Callum Mills is a British music video director. He is known primarily for directing the official music video for Little Mix's 'Wasabi' (2020), credited on both IMDb (tt11960624) and IMVDb. His IMDb page lists this as his principal known directorial credit in…