Geri Halliwell - Lift Me Up

What this video is

Released 1 November 1999 as the third single from Geri Halliwell's debut solo album Schizophonic, 'Lift Me Up' arrived at a pivotal moment in British pop: the post-Spice Girls fragmentation into competing solo careers. The single debuted at UK #1, outselling Emma Bunton's simultaneous debut 'What I Am' by 30,000 copies in a heavily publicised chart battle that crystallised the commercial and media dynamics of the…

Why it matters

A defining artefact of late-90s British mainstream pop balladry, 'Lift Me Up' represents the genre's embrace of orchestral synth-pop production (by Absolute — Andy Watkins and Paul Wilson) combined with emotionally uplifting chorus structures and deliberate key changes. Its video production…

The director

Howard Douglas Greenhalgh (b. 19 February 1963, Halifax, West Yorkshire) is a British director of music videos and advertising. He studied at the Royal College of Art and rose to prominence in the early 1990s directing Snap!'s 'Rhythm is a Dancer'. He…