Elton John - Please

What this video is

Released in early 1996 as part of the promotional campaign for Made in England (1995), 'Please' represents Elton John's sustained commercial and artistic resurgence following his mid-80s commercial trough. The video was produced during a peak period of high-concept MTV promo culture, when British directors such as Greenhalgh were leading the integration of early CGI and digital compositing into mainstream music…

Why it matters

Represents a key document of mid-90s adult contemporary pop video production, combining an established legacy artist with a cutting-edge British director. Demonstrates the genre's adoption of early CGI spectacle as a means of modernising classic artists' visual identities during the MTV era.…

The director

Howard Douglas Greenhalgh (born 19 February 1963, Halifax, West Yorkshire) is a British music video and advertising director. He studied at the Royal College of Art and rose to prominence in the early 1990s directing Snap!'s 'Rhythm is a Dancer'. He became…