Geri Halliwell - Mi Chico Latino

What this video is

Released at the crest of the 1999 Latin pop crossover moment that saw Ricky Martin, Jennifer Lopez, and Enrique Iglesias dominate global charts. Halliwell, freshly departed from the Spice Girls, leveraged her Spanish maternal heritage to participate in the trend with a song written as early as 1998. The Sardinian yacht setting visually coded Mediterranean leisure and aspirational summer sexuality for a UK pop…

Why it matters

A textbook document of late-90s UK major-label Latin pop assimilation: combines the choreography-forward visual language pioneered by Madonna with the accessible bubblegum framing of Europop, demonstrating how British acts packaged the Latin crossover trend for domestic chart success. The video's…

The director

American filmmaker and cinematographer born in Southern California; USC School of Cinematic Arts graduate. Began career as DP on U2: Rattle and Hum (1988) and Madonna: Truth or Dare (1991). Three-time Grammy Award winner/nominee; won Best Long Form Music…