New Kids On The Block - Cover Girl

What this video is

Released in August 1989 as the fifth and final single from 'Hangin' Tough', 'Cover Girl' arrived at the absolute commercial pinnacle of NKOTB's first wave of popularity. The song peaked at #2 on the Billboard Hot 100, held off only by Roxette's 'Listen to Your Heart', and made NKOTB the first teen act to place five consecutive top-10 singles from a single album. The video, produced for Columbia Records, reflects…

Why it matters

A landmark artifact of the first-generation American boy band phenomenon. 'Cover Girl' represents the final chapter of the 'Hangin' Tough' campaign that established the commercial template for teen pop video production — choreography-forward, performer-centric, brightly lit performance clips —…

The director

USC School of Cinematic Arts graduate and three-time Grammy Award winner/nominee. Began career as a cinematographer on landmark music documentaries including U2's 'Rattle and Hum' and Madonna's 'Truth or Dare'. Transitioned to directing music videos and…