Backstreet Boys - All I Have To Give

What this video is

Released in January 1998 as the final single from Backstreet's Back, 'All I Have to Give' arrived at the height of the global boy-band phenomenon, competing directly with *NSYNC, Take That alumni, and Boyzone for teen pop supremacy. Written and produced by Full Force — the R&B collective behind Lisa Lisa & Cult Jam's 'Head to Toe' — the song deliberately differentiated the group from their Max Martin-dominated…

Why it matters

Represents the commercial and aesthetic apex of the late-1990s boy-band format: a Full Force-penned vocal showcase that proved the genre could operate outside the Max Martin production pipeline while retaining chart dominance. Peaked at #2 UK and #5 US Billboard Hot 100. The video's choreographic…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire, England) is a British-American music video director and filmmaker based in Los Angeles. He co-founded Propaganda Films with David Fincher and others in the mid-1980s. He has directed over 450 music…