Backstreet Boys - We've Got It Goin' On

What this video is

Released September 1995 via Jive Records, 'We've Got It Goin' On' was the Backstreet Boys' debut single and the first product of the Cheiron Studios / Max Martin and Denniz Pop production pipeline that would come to define late-1990s global pop. While it underperformed in the US (peaking at #69 on the Billboard Hot 100), it reached the top five across multiple European markets including the UK, Germany, France, and…

Why it matters

This video is a primary artefact of the birth of the late-1990s boy band era. It documents the first visual representation of Backstreet Boys and the early Max Martin / Cheiron Studios pop aesthetic before its global dominance. Its mid-budget, multi-location naturalism contrasts sharply with the…

The director

American music video director, film director, and VJ from Queens, New York. Co-created and co-hosts Video Music Box with Ralph McDaniels, one of the first television programs to feature hip-hop music videos, launched 1983. Directed over 100 music videos…