＊NSYNC - I'll Never Stop

What this video is

Released in May–July 2000 exclusively for European and international markets, 'I'll Never Stop' occupied a unique position in *NSYNC's discography: a Cheiron Studios-produced single from No Strings Attached that was never included on the North American edition of the album and was not performed on the No Strings Attached tour. The video's fan-room concept — depicting fan club members engaging with the band through…

Why it matters

Represents the apex of the Cheiron Studios-powered teen pop production model — written by Max Martin, Alexander Kronlund, and Kristian Lundin — applied to a secondary international market single. The video's fan-centric concept codified an emerging music video grammar for boy band promo material…

The director

American music video director, film director, and VJ from Queens, New York. Co-created and co-hosted Video Music Box with Ralph McDaniels, one of the first television programs to feature hip-hop music videos. Directed feature films Def Jam's How to Be a…