＊NSYNC - Pop

What this video is

*NSYNC's 'Pop' (2001) arrived as a self-aware manifesto at the apex of the boy-band era, with the group deliberately integrating elements 'not considered pop music' — electro-funk, stutter-edits, beatboxing, and heavy production from electronic artist BT — to assert creative credibility against persistent critical dismissal. The video's $2.5M budget and CGI-saturated spectacle mirrored the genre's arms race of…

Why it matters

A canonical text of turn-of-the-millennium teen-pop and one of the most technically ambitious music videos of the early digital era. Its fusion of bullet-time cinematography, CGI warp transitions, and large-scale choreographic staging set a production benchmark for the genre. The video's…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director who has helmed over 150 videos since the early 1980s. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes.' He built his reputation…