Britney Spears - Piece Of Me

What this video is

Released November 27, 2007 as the second single from Britney Spears's fifth studio album Blackout, 'Piece of Me' emerged during the peak of mid-2000s tabloid celebrity saturation—a period when 24-hour entertainment news cycles, paparazzi culture, and early social media converged to commodify celebrity breakdown. The video directly addressed and satirized the media frenzy surrounding Spears's highly publicized…

Why it matters

A landmark of mid-2000s electropop music video production, 'Piece of Me' established a template for celebrity self-reflexivity in pop video art—using the video medium itself to critique the media apparatus that distributes it. The hyper-rapid editing pace (0.63s avg shot) mirrors tabloid media…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 directorial credits spanning four decades. A University of California, Santa Barbara alumnus, he has directed videos for Metallica, Bon Jovi,…