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Britney Spears - I Love Rock 'N' Roll

2002 · Post-Millennial Pop Maximalism (2002) · music video
Britney Spears - I Love Rock 'N' Roll music video
2002Post-Millennial Pop Maximalism (2002)Early 2000s teen pop crossover into classic rock iconographyDir. Chris Applebaum

What this video is

Released May 2002 as the fourth single from Britney Spears' third album Britney (2001), this cover of the Arrows/Joan Jett classic arrived during peak Britney cultural saturation, simultaneously timed to her crossover film Crossroads in which her character performs the song. The video typifies the early-2000s trend of pop stars adopting rock signifiers — bar settings, live band staging, guitar iconography — as a…

Why it matters

Represents a defining example of early-2000s pop-rock genre appropriation, wherein major-label teen pop acts adopted classic rock source material and visual language to signal maturation and expand audience reach. The video's bar-stage performance format directly contrasts Spears' earlier…

The director

Born 1970 in Los Angeles, CA; studied film at Hampshire College, Amherst, MA. Became youngest director signed to Satellite Films (Propaganda division) at age 21; directed 250+ music videos. Six-time Grammy nominee, multiple MTV VMA winner including 2007…

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