＊NSYNC - Bye Bye Bye

What this video is

Released January 2000 as the lead single from *NSYNC's No Strings Attached — an album that would go on to sell over 2.4 million copies in its first week, setting a then-record — 'Bye Bye Bye' represents the apex of the boy band era's commercial and visual ambition. Its lyrics were reported to reference the group's highly publicized legal separation from manager Lou Pearlman and label RCA Records, lending the…

Why it matters

A landmark artifact of turn-of-millennium teen pop, 'Bye Bye Bye' elevated the music video format within the boy band genre by integrating genuine cinematic stunt work, multi-strand narrative structure, and a unifying metaphorical concept. Billboard ranked it among the 100 Greatest Music Videos of…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director who has helmed over 150 videos since the 1980s. Inspired by David Bowie's 'Ashes to Ashes,' he became a defining force in arena rock visuals (Bon Jovi,…